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Untangling the Web: Measuring PR's Impact in the Marketing Mix

Untangling the Web: Measuring PR's Impact in the Marketing Mix
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Siddhartha-mukherjee
Corporate-communications
Market-research
Ds-group
Public-relations
Dash-nanda
Urchin-tracking-module
Sumathi-chari
Senior-partner
Brand-balance
Exploring-vital-metrics
Jyotsna-dash

Data-driven approach to PR metrics: Understanding the new dynamics in AI era

Data-driven approach to PR metrics: Understanding the new dynamics in AI era
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Siddhartha-mukherjee
Anup-sharma
International-association-of-measurement-evaluation-communication
Ds-group
Pr-industries
Pr-strategic-communications-consultant
Corporate-communications
Artificial-intelligence
Jyotsna-dash-nanda
Media-impact-score
Relevance-index
Rank-index

Why it is tough to bring in standardization in traditional PR metrics?

Why it is tough to bring in standardization in traditional PR metrics?
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Siddhartha-mukherjee
Anup-sharma
Ds-group
Corporate-communications
Pr-strategic-communications-consultant
Muck-rack
Tarunjeet-rattan
Managing-partner
Sumathi-chari
Brand-balance
Dash-nanda
Value-equivalency

Tapping into the might of regional PR - Strategic integration, and not numbers game

Tapping into the might of regional PR - Strategic integration, and not numbers game
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

India
Valerie-pinto
Sameer-ismail
Dainik-bhaskar
Malayala-manorama
Pooja-chaudhri
Jaideep-shergill
Mullenlowe-lintas-group
Lintas-live
Executive-director
Weber-shandwick-india
Tarunjeet-rattan