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Dabur launches 'plant based' shampoos under Vatika line


Dabur launches plant based shampoos under Vatika line
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The product range includes Coconut Milk Extract shampoo, Moroccan Argan Oil shampoo, Red Onion Black Seed Oil shampoo and Apple Cider Vinegar shampoo.
Indian science-based Ayurveda Company Dabur India today announced the expansion of its Vatika portfolio with the launch of ‘Dabur Vatika Select’ premium range of shampoos. Dabur Vatika Select is initially available on India’s homegrown e-commerce platform Flipkart and will soon be rolled out through regular retail channels too.
The Dabur Vatika Select premium shampoo range includes four products: Coconut Milk Extract shampoo, Moroccan Argan Oil shampoo, Red Onion Black Seed Oil shampoo and Apple Cider Vinegar shampoo. ....

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Dabur Red toothpaste ads uses cultural diversity to break category codes


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There’s no dentist recommending the brand, instead, the Dabur Red Paste ad thanks its 35 crore consumers for making it ‘Desh ka Lal’.
Ogilvy’s latest ad for Dabur Red toothpaste does not promise to fight germs or whiten teeth. While most of us are used to seeing a dentist in glasses recommending a toothpaste to us, Dabur s new ad takes a completely different route.
Toothpaste is one of the largest, dynamic and most competitive categories in the FMCG sector in India. A press note mentions that Dabur Red Paste, since its conception in 2003, has been able to create a following in this category despite the presence of MNCs such as Colgate-Palmolive, Pepsodent, Sensodyne (owned by GlaxoSmithKline). ....

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Desh ka 'Lal' A campaign created by Ogilvy India (North)

Desh ka 'Lal' A campaign created by Ogilvy India (North)
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