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Dentsu Malaysia consolidates all AIA Malaysia's creative business


February 25 2021, 11:20 am | BY Kim Shaw | 1 Comment
Dentsu Malaysia has won all of AIA’s creative retainer services in Malaysia, with immediate effect. Dentsu, who is already managing the company’s takaful arm, AIA PUBLIC Takaful Bhd., will become the sole creative agency of record to further support the brand in delivering its purpose of empowering Malaysians to make healthy living choices during a post-covid world of accelerated change.
 
The move aims to maximise AIA’s branding investments to drive sustainable business growth. As a partner, dentsu will run the account based on its philosophy of “teaming without limits” where they bring the best of dentsu to deliver maximum results, regardless of agency. This will allow for an integrated model that unlocks the power of connected creativity and help evolve AIA’s brands to be future-fit in this virtual economy. ....

Heng Zee Wang , Takaful Bhd , Dentsu Creative Line Of Service , Dentsu Malaysia , Creative Line , Work From Home , Chief Strategy Officer , Big Organizing Idea , Behaviour Mapping , Zee Wang , Chief Marketing Officer , Better Lives , ஹெங் ஸீ வாங் , தக்காஃபுல் ப்ட் , தெந்ட்சு படைப்பு வரி ஆஃப் சேவை , தெந்ட்சு மலேசியா , படைப்பு வரி , வேலை இருந்து வீடு , தலைமை மூலோபாயம் அதிகாரி , பெரியது ஆர்கநைஸிஂக் யோசனை , நடத்தை விவரணையாக்கம் , ஸீ வாங் , தலைமை சந்தைப்படுத்தல் அதிகாரி , சிறந்தது உயிர்கள் ,