If there has been any good that has come out of the Covid-19 pandemic, it is that people have started to pay more attention to their health. AIA Bhd’s CEO Ben Ng describes this phenomenon as one of the silver linings of the pandemic.
Naturally, this has also resulted in increased awareness and acceptance of one’s need for insurance. What is worth noting is that the life insurance penetration rate in Malaysia has not moved from the 54% level over the last five years.
During a media briefing, which also included AIA PUBLIC Takaful Bhd’s CEO Elmie Aman Najas and AIA General Bhd’s CEO Eric Chang, Ng shared that medical coverage is the first type of insurance that people looked into as a result of the pandemic.
THE search for a suitable bumiputera investor for the hypermarket trade has not got easier over the years. If anything, it appears to be even tougher now, given the changing business and consumer trends.
It was difficult for a foreign hypermarket owner to find a bumiputera investor to take up a 30% stake in the enterprise given the huge sum needed. It is probably more challenging now, especially if the retailer’s growth has been pedestrian. In addition, investors currently have a wider selection of businesses that offer better returns.
Under Malaysia’s domestic rules, all foreign hypermarket retailers are required to sell 30% of their business to a bumiputera investor within three years of entry.
KUALA LUMPUR (March 2): Insurance provider Great Eastern Life Assurance (Malaysia) Bhd pledged a total of RM1 million under the Covid-19 Vaccine Fund to help customers following the recent roll-out of the National Covid-19 Immunisation Programme.
In a statement today, it said the fund aims to support customers with daily hospital cash benefit of RM200 per day, up to a maximum of seven days for hospitalisation due to adverse effects following immunisation (AEFI), within 14 days of receiving an approved Covid-19 vaccination.
“Additionally, a lump sum of RM10,000 is provided for AEFI-related deaths occurring within 30 days of receiving a Covid-19 vaccine or from date of admission to hospital due to AEFI,” it said.
February 25 2021, 11:20 am | BY Kim Shaw | 1 Comment
Dentsu Malaysia has won all of AIA’s creative retainer services in Malaysia, with immediate effect. Dentsu, who is already managing the company’s takaful arm, AIA PUBLIC Takaful Bhd., will become the sole creative agency of record to further support the brand in delivering its purpose of empowering Malaysians to make healthy living choices during a post-covid world of accelerated change.
The move aims to maximise AIA’s branding investments to drive sustainable business growth. As a partner, dentsu will run the account based on its philosophy of “teaming without limits” where they bring the best of dentsu to deliver maximum results, regardless of agency. This will allow for an integrated model that unlocks the power of connected creativity and help evolve AIA’s brands to be future-fit in this virtual economy.