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February 25 2021, 11:20 am | BY Kim Shaw | 1 Comment Dentsu Malaysia has won all of AIA’s creative retainer services in Malaysia, with immediate effect. Dentsu, who is already managing the company’s takaful arm, AIA PUBLIC Takaful Bhd., will become the sole creative agency of record to further support the brand in delivering its purpose of empowering Malaysians to make healthy living choices during a post-covid world of accelerated change.
The move aims to maximise AIA’s branding investments to drive sustainable business growth. As a partner, dentsu will run the account based on its philosophy of “teaming without limits” where they bring the best of dentsu to deliver maximum results, regardless of agency. This will allow for an integrated model that unlocks the power of connected creativity and help evolve AIA’s brands to be future-fit in this virtual economy. ....
AIA Malaysia consolidates creative duties with dentsu Details 24 February 2021 AIA Malaysia has consolidated its creative duties with dentsu Malaysia, with immediate effect. Dentsu s Merdeka LHS is currently already managing AIA PUBLIC Takaful, the company s takaful arm, and the consolidation will see dentsu manage AIA s conventional life entity. The duties will be led by dentsu One. According to AIA s spokesperson, the pitch was held in the fourth quarter of last year and saw dentsu, Leo Burnett, and Reprise Digital vying for the account. The appointment seeks to maximise AIA s branding investments to drive sustainable business growth. Dentsu said it will run the account based on its philosophy of teaming without limits where it brings the best of dentsu to deliver maximum results, regardless of agency. According to dentsu, this will allow for an integrated model that will help evolve AIA s brands to be future-fit in ....
February 9 2021, 10:12 am | BY Kim Shaw | No Comments Reprise Digital was once again engaged by leading insurer AIA Malaysia to release a festive Chinese New Year short film.
The film titled ‘Saving Chinese New Yay’ centres around the Ong family’s Ah Ma (grandmother), who is disappointed that she will be unable to see her family for reunion dinner this year. In an inspired twist, the Ong grandchildren use their high-speed network connections to execute a remote plan, helping their beloved Ah Ma and saving Chinese New Year. Amir Faiz, Group Creative Director of Reprise, said: “The film was inspired by the fact that most families will be hosting this year’s annual CNY traditions through video calls and WhatsApp greetings. Though this is a big disappointment for those who would usually visit their hometowns, we hoped this humourous look into the remote interactions families take will help lift the spirits of all those celebrating. It is also an opp ....