far short of the kind - of journalistic standards - that it actually uses when it comes to other communities. so, i think we got a sense from that of how you define what s a negative story, what s a positive story. where does more neutral coverage sit? for example, you know, if there s a muslim contributor, but they re not speaking about islam, is that positive or negative, or do you discount it? is that not something that comes into this report? i mean, we have 50 key words| which, in one form or another, kind of give us all- the articles or television clips that contain one i or more of those words. now, if somebody is on and they re not identified - as being muslim, or the word i islam or any other kind of word isn t identified, that wouldn t appear on our radar. - but if it does, even if it s a passing mention, then| we do analyse it. and obviously there are lots of articles that we kind - of think are inconclusive - because they re quite mixed. others, you know, pass.
a great role to play, - and we find that often it falls far short of the kind ofjournalisticl standards that it actually uses - when it comes to other communities. so, i think we got a sense from that of how you define what s a negative story, what s a positive story. where does more neutral coverage sit? for example, you know, if there s a muslim contributor, but they re not speaking about islam, is that positive or negative, or do you discount it? is that not something that comes into this report? i mean, we have 50 key words which, in one form or another, kind of give us all the articles - or television clips that contain one or more of those words. now, if somebody is on and they re not identified as being muslim, - or the word islam or any other kind of word isn t identified, that wouldn t appear on our radar. but if it does, even if it s a passing mention, - then we do analyse it. and obviously there are lots of articles that we kind -
mispresenting, connecting muslims with negative - behaviour, you know are the headlines . or images incorrect or misleading? - so, we have a whole array of questions we ask, - and then do the analysis, j have checks and balances and come up with the kind of findings that we have. i and they re not new. i mean, there s lots. of evidence out there that proves that, yeah, muslims and islam are| reported negatively. cambridge university has done studies, leicester university. says the mainstream media s l reporting of muslims and islam is contributing to growing hostility and hate - crimes toward muslims. so, you know, the media has a great role to play, - and we find that often it falls far short of the kind - of journalistic standards - that it actually uses when it comes to other communities. so, i think we got a sense from that how you define what s a negative story, what s a positive story. what about, where does more neutral coverage sit? you know, for example, you know, if there is
cambridge university has done studies, leicester university. says the mainstream media s reporting of muslims - and islam is contributing - to growing hostility and hate crimes toward muslims. so, you know, the media has a great role to play, - and we find that often it falls far short of the kind - of journalistic standards - that it actually uses when it comes to other communities. so, i think we got a sense from that of how you define what s a negative story, what s a positive story. where does more neutral coverage sit? for example, you know, if there s a muslim contributor, but they re not speaking about islam, is that positive or negative, or do you discount it? is that not something that comes into this report? i mean, we have 50 key words which, in one form or another, kind - of give us all the articles or television clips - that contain one or. more of those words. now, if somebody is on and they re