mispresenting, connecting muslims with negative - behaviour, you know are the headlines . or images incorrect or misleading? - so, we have a whole array of questions we ask, - and then do the analysis, j have checks and balances and come up with the kind of findings that we have. i and they re not new. i mean, there s lots. of evidence out there that proves that, yeah, muslims and islam are| reported negatively. cambridge university has done studies, leicester university. says the mainstream media s l reporting of muslims and islam is contributing to growing hostility and hate - crimes toward muslims. so, you know, the media has a great role to play, - and we find that often it falls far short of the kind - of journalistic standards - that it actually uses when it comes to other communities. so, i think we got a sense from that how you define what s a negative story, what s a positive story. what about, where does more neutral coverage sit? you know, for example, you know, if there is