far short of the kind - of journalistic standards - that it actually uses when it comes to other communities. so, i think we got a sense from that of how you define what's a negative story, what's a positive story. where does more neutral coverage sit? for example, you know, if there's a muslim contributor, but they're not speaking about islam, is that positive or negative, or do you discount it? is that not something that comes into this report? i mean, we have 50 key words| which, in one form or another, kind of give us all- the articles or television clips that contain one i or more of those words. now, if somebody is on and they're not identified - as being muslim, or the word i islam or any other kind of word isn't identified, that wouldn't appear on our radar. - but if it does, even if it's a passing mention, then| we do analyse it. and obviously there are lots of articles that we kind - of think are inconclusive - because they're quite mixed. others, you know, pass.