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CSPAN2 Key Capitol Hill Hearings April 22, 2014

Will resonate with this group, testing the messages that we had with tested and found to be successful with young participants, these are the ones parents, these are the ones that actually resonated with them. And also they added some ideas about what they felt would help. Clarity. They dont want things that are, the messages are unclear. They want specifics, and they want clarity. They wanted something applicable to their own lives and something that they find motivational. They want something that is very positive. They dont want to be told dont do, dont do, dont do, because i think thats an environment they grew up in. They want a goal that they can achieve, and they want it to be short ask to the point. And i dont think this is just millennials, i think were all going there. I think thats the way we communicate in general. So the two messages that we found to be the most successful about helping them to eat healthfully is fun stuff counts. They like it short, they like encouragemen ....

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CSPAN2 Key Capitol Hill Hearings April 23, 2014

Yeah. Its a good question and something we think a lot about. I think, to fall. Part of visits institutionalizing it but also, so weve done that through harder ships with different agencies. Lets move childcare, a partnership between hhs. When you have those kind of partnerships it adds that infrastructure and we tried to do that in a number of different places. But also its about and working to have the issues transcend us and helped to spark action and activity and engagement in ways that are going to take off that we are not actually doing. And a lot of that is in the way we approach different partnerships. But also just the cultural aspect of it. Thats why you see the first lady really trying to take this issue to where people are as a post asking people to come to us. Thats why she is on jimmy fallon and doing the dougie and all the stuff. Its important to present it and help bring this in a fund engaging way that can take off, that miami heat they do what she dont on lebron and t ....

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