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Cookieless, sentiment-powered contextual targeting drives superior results

Integral Ad Science (IAS), a leading global media measurement and optimisation platform, published a case study, in Indonesia, in collaboration with Mindshare Indonesia that shows how sentiment-powered contextual targeting drove superior results for

IAS Enhances Contextual Targeting ROI Tools with Launch of Control Panel

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, announced today its Control Panel, a suite of reporting and planning tools that Context Control customers can use as an added value.

IAS Enhances Contextual Targeting ROI Tools with Launch of Control Panel

Xaxis and IAS Raise Awareness for a Fashion Brand by Using Context Control Targeting

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, and Xaxis, GroupM’s outcome media specialist, used Context Control Targeting

Matterkind Singapore Uses IAS s Context Control to Successfully Drive Demand for an International School

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, and Matterkind Singapore, IPG’s addressable activation partner, today announced a case study on how they improved campaign performance and drove demand for an international school by using IAS’s Context Control.  Matterkind Singapore works closely with a well-known international school in Singapore to drive enrolment by targeting international workers and expats to sign-up for open houses. Due to the COVID-19 pandemic, the school had to shift its focus to purely digital activations, including making its open houses virtual. Matterkind Singapore was tasked with driving awareness and quality traffic to the virtual open houses.

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