Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, and Matterkind Singapore, IPGâs addressable activation partner, today announced a case study on how they improved campaign performance and drove demand for an international school by using IASâs Context Control.Â
Matterkind Singapore works closely with a well-known international school in Singapore to drive enrolment by targeting international workers and expats to sign-up for open houses. Due to the COVID-19 pandemic, the school had to shift its focus to purely digital activations, including making its open houses virtual. Matterkind Singapore was tasked with driving awareness and quality traffic to the virtual open houses.