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By Laura Lesser-24 December 2020 09:00am
In 2021, brands will be looking to support more under-represented voices
2020 has been an education for all of us. So as we approach the end of a year like no other, we’re asking media and marketing luminaries to share with us their biggest work lessons of the last 12 months. Today, Laura Lesser, head of culture and innovation at O2 and a member of the Conscious Ad Network, says 2020 has been a lesson in why brands must be more aware of where their media spend is going.
Over the months, Covid-19 has brought about years of change in the way companies do business and has accelerated a shift to digital technology for many, particularly the over 50s – a group often ignored by advertising despite its spending power and influence. The digital space will gain even more investment and become even more crowded. ....

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