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Horlicks: HUL withdraws health label from Horlicks, rebrands it as functional nutritional drink amid regulatory changes

Ritesh Tiwari, the Chief Financial Officer of Hindustan Unilever, announced the change during the earnings press conference on April 24. Tiwari emphasized that the shift to the FND label provides a more accurate and transparent description of the category. He highlighted the under-penetration of the FND market, indicating significant growth opportunities.

Horlicks, Boost no more healthy drinks: Hindustan Unilever rebrands beverages after directive on Cadbury Bournvita

HUL s Horlicks and Boost repositioned as Functional Nutritional Drinks

HUL s Horlicks and Boost repositioned as Functional Nutritional Drinks
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HUL Drops Health Label From Horlicks And Boost , Repositions As Functional And Nutritional Drinks

HUL Drops Health Label From Horlicks And Boost , Repositions As Functional And Nutritional Drinks
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