Newly launched Indian make-up brand asa Beauty has developed a range of refillable make-up products with meticulously designed aluminium packaging to offer consumers a luxurious experience without compromising on sustainability.
The brand launched in January this year with a product range including lipsticks, concealer, powders, and cheek tints.
Most notably, the brand uses a smart refillable and reusable system to minimise wastage and reduce plastic consumption.
The brand was founded by Asha Jindal Khaitan and her daughter-in-law Sukriti Jindal Khaitan.
Asha is a veteran in the health and beauty industry, who co-founded the nutraceutical brand Pure Nutrition. The family is also closely associated with the Jindal Naturecure Institute in Bangalore.
Design-led innovation at Colgate-Palmolive
Colgate-Palmolive’s chief technology officer Pat Verduin PhD told attendees at this year’s online Consumer Analyst Group of New York (CAGNY) 2021 conference that the personal care giant was shifting its innovation strategy towards a
“design-led” approach, generating plenty of reader interest.
Rather than focusing on traditional line extensions, the company would instead invest in new product development where design and user experience teams were involved from the start to develop a
“well-rounded product” that fitted Colgate-Palmolive’s brand purpose and delivered a
“great user experience”.
Garnier Leaping Bunny and L’Oréal global green science shift
Eco boost: Five recent developments in sustainable beauty across APAC We round up our five most-read stories relating to one of the hottest topics in beauty today, featuring innovative solutions to the sustainable beauty movement coming from Asia Pacific.
1 – Just add water: Singapore start-up launches hand soap tablets to bring low-cost sustainability to consumers
Singaporean company Reuuse believes its reconstituted format is the ideal solution to provide consumers sustainable hand soap products at an affordable price point.
Founder Vino Kanna told
CosmeticsDesign-Asia that the idea for Reuuse was born from the frustration he experienced buying conventional liquid hand soaps during the COVID-19 pandemic.
The French Indie brand has a range of minimalist, active skin care serums, moisturisers and peels all available online via its direct-to-consumer model (Image: Typology) French direct-to-consumer (D2C) startup Typology has achieved B Corp certification just two years after launch – a move of great significance to its founder who wants to carve out a positive impact brand.
Launched in February 2019, the vegan, cruelty-free, Made in France skin care and cosmetics startup offered a range of minimalist products, including tinted, exfoliating and night serums; moisturisers; scrubs and peels; and botanical oils for the face, body and hair – all available via its D2C website.
Croda buys into natural beauty with Alban Muller acquisition This month, the international specialty chemicals company announced a deal to buy Alban Muller a longstanding natural ingredients and product manufacturer.
“The acquisition of Alban Muller enhances Croda’s position as a world leader in natural and botanical actives, helping us meet the increasing demand from customers looking for ingredients of natural origin to improve the sustainability profile of their products,” explains Maarten Heybroek, President of Croda’s Consumer Care business, in a press release about the acquisition.
Croda’s Beauty Actives business expands to include Alban Muller
The specialty chemicals maker is already very well known in the cosmetics and personal care industry, serving beauty manufacturers with its Sederma and Crodarom subsidiaries. Now, the Alban Muller acquisition will bring a whole new portfolio of botanical extracts and plant-based actives to Cro