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Sustainability is an ambiguous, ever-evolving concept. In the beauty world, it encompasses many things, but one of the biggest concerns is the bottles, jars, and tubes that accumulate in our medicine cabinets, our showers, our makeup bags and then our trash cans. Allure want to affirm our commitment to choosing our words clearly and carefully when we report on sustainable packaging, and we call on the beauty industry to do the same. Important strides are being made, but we need to do much more to understand and address the realities of the beauty waste problem and a good place to start is with the way we talk about it. ....
Tuesday, 13 April 2021 17:24 Rituals Cosmetics is showcasing its commitment to a more sustainable future via a special initiative dovetailing with Earth Week (21-25 April). The beauty company is offering 20% off all product refills during the week in its standalone travel retail stores, online and in local markets. Rituals will also donate a tree for every refill sold as part of a partnership with Earthday.org, which has planted tens of millions of trees with The Canopy Project. Customers can benefit from refills across a range of Rituals products such as body creams, fragrance sticks, car perfumes, kitchen products and the Ritual of Namaste day and night creams. ....
The French Indie brand has a range of minimalist, active skin care serums, moisturisers and peels all available online via its direct-to-consumer model (Image: Typology) French direct-to-consumer (D2C) startup Typology has achieved B Corp certification just two years after launch – a move of great significance to its founder who wants to carve out a positive impact brand. Launched in February 2019, the vegan, cruelty-free, Made in France skin care and cosmetics startup offered a range of minimalist products, including tinted, exfoliating and night serums; moisturisers; scrubs and peels; and botanical oils for the face, body and hair – all available via its D2C website. ....