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Design-led innovation at Colgate-Palmolive
Colgate-Palmolive’s chief technology officer Pat Verduin PhD told attendees at this year’s online Consumer Analyst Group of New York (CAGNY) 2021 conference that the personal care giant was shifting its innovation strategy towards a
“design-led” approach, generating plenty of reader interest.
Rather than focusing on traditional line extensions, the company would instead invest in new product development where design and user experience teams were involved from the start to develop a
“well-rounded product” that fitted Colgate-Palmolive’s brand purpose and delivered a
“great user experience”.
Garnier Leaping Bunny and L’Oréal global green science shift
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Global cosmetics brand Garnier is officially certified cruelty-free under the Cruelty Free International Leaping Bunny program. The globally recognized Leaping Bunny program has certified more than 2,000 cosmetics, personal care, and cleaning brands around the world. Garnier which includes a portfolio of brands such as Nurtrisse, Fructis, Olia, Color Sensation, SkinActive, and Whole Blends is one of the largest global brands to obtain the gold standard approval of the program. The certification means that Garnier can now label its products with the Leaping Bunny symbol, which lets consumers know they have not been tested on animals.
Cruelty-free certification
The process to certify any brand as cruelty-free requires an extensive investigation of the entire supply chain, including all raw materials and individual ingredients, for any cases of animal testing. Approval must be given of all the brand’s finished products. For Garnier, this meant securing evidence from more t
Garnier continues its transformation and gets the Leaping Bunny seal
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Cruelty Free International Leaping Bunny program, which certifies that cosmetic products and their ingredients are not tested on animals. However, in a context where these tests have been banned in Europe since 2013, the brand did not find this certification useful.
But times have changed. Today, brands must cumulate commitments and make the demonstration of their sincerity.
All Garnier products, globally, are now officially approved by Cruelty Free International.
Garnier has been committed to a world without animal testing. Today Garnier takes another Green step in its journey toward Greener Beauty for all of us, says Adrien Koskas, Garnier Global Brand President.
Garnier Officially Approved By Cruelty Free International
All Garnier products, globally, are now officially cruelty free - the brand has been given the stamp of approval by the Cruelty Free International Leaping Bunny program, the leading organization working to end animal testing and the cruelty free gold standard.
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NEW YORK, March 9, 2021 /PRNewswire/ Garnier is one of the largest, most global brands Cruelty Free International has ever approved under the Leaping Bunny program. This is a giant leap, not only for Garnier, but for the beauty industry as a whole.
(PRNewsfoto/Garnier)