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Sonoma County Winegrowers to Launch U.S. Wine Industry's First Innovation Accelerator


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SANTA ROSA, Calif., Jan. 14, 2021 /PRNewswire/ Due to the ongoing pandemic, Sonoma County winegrowers gathered around their laptops and computer screens to review the organization s efforts last year and learn about the future direction from the Sonoma County Winegrowers president, Karissa Kruse, as the 30
th annual Dollars and $ense Seminar and Trade Show went virtual for the first time Thursday morning. Additional speakers included Ray Isle, Executive Wine Editor from Food & Wine magazine; Glenn Proctor from Ciatti Co.; Danny Brager, Brager Beverage Alcohol Consulting; Peggy Gsell, of Nielsen and several breakout session speakers. 
In recent years, this event has generated significant wine industry news and the 2021 meeting did not disappoint.  Kruse used this year s forum to announce that the organization will be establishing the nation s first innovation accelerator for the wine industry to encourage, collaborate and ....

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Sonoma County Winegrowers to Host 30th Dollar & $ense Seminar and ...


January 14th event features keynote speakers, updates, breakout sessions and trade show
January 13, 2021
WHAT: Attend the 30th annual Dollars & $ense Trade Show and Seminar from the comfort of your home office as Sonoma County Winegrowers goes virtual with its annual gathering.  Participants will hear a review of 2020 and a look ahead at the Sonoma County Winegrowers and Sonoma County Grape Growers Foundation marketing and strategic plans for 2021.  Speakers will include some of the best experts in the business including –  Ray Isle, Executive Wine Editor from Food & Wine magazine; Glenn Proctor from Ciatti Co.; Danny Brager, Brager Beverage Alcohol Consulting; Peggy Gsell, Nielsen; and a conversation with Congressman Mike Thompson. Plus, key grower issues such as smoke exposure, crop insurance, contracts and more will be discussed. Finally, a virtual tradeshow will be held enabling participants to seek out their favorite vendor or hear directly about ....

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