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Laurie Jervis: California Vintners Working to Weather Challenges of Oversupply, Shrinking Demand | Homes & Lifestyle

New report rings a desperate alarm for wine: Attract younger drinkers, or sales will fall off a cliff

Quini Appoints Danny Brager, Victor Giacomin and Dale Stratton

February 04, 2021 VANCOUVER, BC – Quini® (www.quiniwine.com), the leader for sensory real-time data, analytics and technology solutions for the wine industry, today announced that Dale Stratton, Danny Brager and Victor Giacomin have joined the company’s advisory board. With a combined 60 years of wine and alcoholic beverage industry experience with industry-leading organizations, the appointments strengthen Quini’s bench strength and access to critical knowledge to help guide product innovations and unlock new markets. “I’m excited to welcome Danny, Dale and Victor to Quini’s advisory board,” said Roger Noujeim, Quini’s CEO. “The group’s extraordinary experience will help extend Quini’s lead in the B2B wine consumer sensory data and analytics solutions space. This depth of expertise will also allow us to enter new growth markets, backed with critical sector intelligence to optimize our efforts and investments.”

Challenges remain: Wine industry survives pandemic and smoke

Todd Fitchette Chardonnay grapes remain one of the four-leading varietals grown in California. Of the more than 15 million wine grape vines sold in California for planting in 2020, nearly one-fourth of those were Chardonnay, which tied for first with Cabernet Sauvignon as the most popular planted varietals. While COVID-19 quickly killed on-premise wine sales, the oversupply of grapes that growers flooded the markets with over the past decade was diminished. Between the COVID-19 pandemic and California wildfires, the state s wine grape industry fared better than one might expect, though not all was worthy of a toast. Wine industry insiders last year sounded alarms of oversupply and growth realities that did not match the optimism of a few years ago. Among those leading the call to significantly reduce supply was Jeff Bitter, president of Allied Grape Growers in Fresno, Calif.

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