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Anjac Health & Beauty makes innovation strategy more sustainable Kristel Milet Share: Now composed of 12 companies specialized in the development and production of cosmetic and family health products, Anjac Health & Beauty has set up the Anjac Green Attack programme to adopt a more environmentally friendly approach to design. Thanks to this and a collaboration with the Beautylitic tool, the group can now characterize and objectify the clean nature of their products in full transparency. By purchasing five new companies over the past three years – Innovi, Pascual Cosmétiques, Feltor, Cosmetix West and Roval Cosmétiques –, the French group kept on with its external development strategy, becoming a comprehensive leader in cosmetics design and production. With its various expert, complementary units, including Aircos, Chemineau, Euro Wipes, LPEV, Incara, Shadeline, and Sicaf, ....
Cécile Lochard, Guerlain: an “uncompromising” transition towards naturalness Interview by Kristel Milet Share: Praised for their efforts for ecopackaging, Maison Guerlain is now strengthening their commitment for sustainability with a systematic share of ecoformulation in their innovations. After skincare, they focused on makeup, with the voiced challenge of getting at least 90% ingredients of natural origin in every new makeup formula, “ wherever possible”. After launching the L’Essentiel foundation in 2019, with a naturalness rate of 97%, this spring, they will release the iconic Terracotta, reformulated with 96% ingredients of natural origin, and the KissKiss Shine Bloom lipstick (95%) to be launched in April – a major, uncompromising strategy for this product category in the midst of a transition. And an opportunity for Cécile Lochard, the recently appointed Chief Sustainability Officer, to detail the next steps of a transformation already ....