Cécile Lochard, Guerlain: an “uncompromising” transition towards naturalness Interview by Kristel Milet Share: Praised for their efforts for ecopackaging, Maison Guerlain is now strengthening their commitment for sustainability with a systematic share of ecoformulation in their innovations. After skincare, they focused on makeup, with the voiced challenge of getting at least 90% ingredients of natural origin in every new makeup formula, “ wherever possible”. After launching the L’Essentiel foundation in 2019, with a naturalness rate of 97%, this spring, they will release the iconic Terracotta, reformulated with 96% ingredients of natural origin, and the KissKiss Shine Bloom lipstick (95%) to be launched in April – a major, uncompromising strategy for this product category in the midst of a transition. And an opportunity for Cécile Lochard, the recently appointed Chief Sustainability Officer, to detail the next steps of a transformation already well underway.