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Marketing Research Needs Broadening for Timely Relevance

Marketing Research Needs Broadening for Timely Relevance
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United statesDaniel wentzelTorsten oliver salgeBastian kindermannMarketing researchTu dortmund universityProfessor of marketing at mays business schoolTexasam universityAachen universityAmerican marketing associationMarketing scholarshipDavid antonsBroadening marketingJoe fosterBusiness leadershipMays business school