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Marketing Research Needs Broadening for Timely Relevance

Marketing Research Needs Broadening for Timely Relevance
miragenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from miragenews.com Daily Mail and Mail on Sunday newspapers.

United statesDaniel wentzelTorsten oliver salgeBastian kindermannMarketing researchTu dortmund universityProfessor of marketing at mays business schoolTexasam universityAachen universityAmerican marketing associationMarketing scholarshipDavid antonsBroadening marketingJoe fosterBusiness leadershipMays business school

Marketing research is too narrow: How the field must change to keep producing relevant, timely knowledge

Marketing research is too narrow: How the field must change to keep producing relevant, timely knowledge
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Torsten oliver salgeDaniel wentzelBastian kindermannAachen universityTu dortmund universityMarketing scholarshipDavid antonsConceptual contributionsRebalancing options