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Research: Social Media Silence Makes Celebs, Influencers Less Likable

Researchers from University of Alabama and Vanderbilt University published a new Journal of Marketing study that examines the negative consequences

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Boosting Rural Healthcare: Pay Urban Doctors to Travel

Boosting Rural Healthcare: Pay Urban Doctors to Travel
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Questioning Null Hypothesis Testing: New Statistical Approaches

Questioning Null Hypothesis Testing: New Statistical Approaches
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Marketing s New Role in Disrupted Healthcare Markets

Marketing s New Role in Disrupted Healthcare Markets
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Circular Take-Back Programs Boost Consumer Value, Tackle Climate Crisis

Circular Take-Back Programs Boost Consumer Value, Tackle Climate Crisis
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