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6 Steps to Stand Out as a Made-for-Audiences Media Company

Learn how media companies can differentiate themselves from made-for-advertising (MFA) websites and attract advertisers with engaged, quality audiences.

United statesUnited kingdomKristina meinigAssociation of national advertisersAmerican association of advertising agenciesWorld federation of advertisersTech labJournalism trust initiativeAlliance for audited mediaTrustworthy accountability groupIncorporated society of british advertisersNational advertisersAmerican associationAdvertising agenciesWorld federationIncorporated society

Can a New Definition End Made for Advertising Sites?

Can a New Definition End Made for Advertising Sites?
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

United kingdomBill dugganCurt larsonChris kaneWorld federation of advertisersAssociation of national advertisersIncorporated society of british advertisersNational advertisersWorld federationIncorporated societyBritish advertisersJounce mediaRocky mossJeremy ganDaily mail

FTSE 100 Live 04 August: WPP shares slide on tech spending slowdown, Amazon beats hopes

FTSE 100 Live 04 August: WPP shares slide on tech spending slowdown, Amazon beats hopes
standard.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from standard.co.uk Daily Mail and Mail on Sunday newspapers.

United statesUnited kingdomCity ofSophie lund yatesHargreaves lansdownMartin sorrellRob newmanBarry odwyerDominic lipinskiMark readAmazon web servicesPernod ricardLloyds bankMonetary policy committeeJp morganIncorporated society of british advertisers

Tech giants cut ad spending in blow to WPP and global economy

Tech giants cut ad spending in blow to WPP and global economy
standard.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from standard.co.uk Daily Mail and Mail on Sunday newspapers.

United kingdomCity ofUnited statesMartin sorrellRob newmanMark readJp morganIncorporated society of british advertisersLloyds bankPernod ricardElon muskSir martin sorrellIncorporated societyBritish advertisers

The Pandora s Box Of Programmatic Advertising

The programmatic advertising supply chain is murky and confusing. But, rather than a fault in the system, is it by design?

United statesUnited kingdomGoogle adsenseKamala harrisNewsguard mckenzie sadeghiAlejandro borgiaJoe bidenLorenzo arvanitisGoogle trueviewAmerican expressIncorporated society of british advertisersEuropean parliamentDaily mailAds safetyMckenzie sadeghiVice president kamala harris