We look at a range of botanical oils including aloe vera which has been used for medicinal purposes by different cultures and versatile lavender which was used by Romans as an antiseptic
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How Shoreditch Came for the Humble Multivitamin
A new breed of health brands are combining trendy packaging with LA wellness-speak Lucky If Sharp
Vitamin pills and dietary supplements are, depending on one’s levels of scepticism and credulity, either healthy and helpful, nourishing and essential, or expensive lifestyle products of dubious efficacy at best, aimed at overpaid cranks. What they have never been, until now, is sexy or cool.
Sensing an opportunity to do for vitamin D and zinc what grooming brands such as Aesop have done for hand wash (remember when it was called soap?) and all things bergamot, Anatomē (pronounced Anatomy, naturally) is one of a growing number of newcomers to the (forgive us) “wellness space” looking to revamp the dusty nutritional supplement and vitamin industry, a sector that is projected to be worth £13bn by 2023.
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Sleep, or rather a lack of it, has been a big talking point during lockdown. In fact, sleep wellness is now a lucrative market within the ever growing holistic health industry bolstered by the proliferation of sleep promoting products, from meditative apps and specialised beauty items to online workshops and luxury sleepwear, including a new “sleep bra” by Marks & Spencer which sold out instantly when it launched in January.
It’s no wonder that this business has taken off given how many of us have struggled to relax and follow a normal routine since the start of the pandemic. A survey conducted by Sleepstation, The Sleep Council and The Sleep Charity revealed that 43% of people were finding it difficult to fall asleep, with a further 77% saying that disturbed sleep had upset their ability to function the next day.