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A uniquely Australian spirit will enter the market in just a few months showcasing the flavours and innovation of the Whitsundays in the first of several steps of a major project.
Top Shelf International has revealed its new agave spirit will be market-ready in September, marking the major milestone for the Eden Lassie farm south of Bowen.
It will deliver a uniquely Whitsunday product to the Australian market which has proven to be among the largest consumers of tequila behind only the US and Mexico.
And all projections show that trend continuing, a factor Melbourne-based distiller Top Shelf International is keen to tap into, adding to its Ned Whisky and Grainshaker vodka product range.
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Local tourism operators have been âflat outâ today responding to Queenslanders eager to explore their own backyard with help from a new government travel subsidy.
The Queensland governmentâs âHoliday Dollarsâ scheme launched in the Whitsundays today, inviting eligible Queensland residents to share in 6000 x $200 vouchers to spend on tourism experiences in the region.
Mary Gallagher, a sales assistant at Bowenâs Big Mango and Visitor Information Centre said by lunchtime today, she had personally responded to more than 30 email and phone inquiries and 20 in-person inquiries about the scheme, and had already processed several bookings from people redeeming the vouchers.