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By Walter Sabo Consultant, Sabo Media Implementers A.K.A. Walter Sterling Radio Host, “Sterling On Sunday” Talk Media Network When reviewing our industry’s awards such as the Crystals or Marconis there are two categories missing. They are: “Best New” and “Best Innovation.” Imagine if winners were announced for these prizes: “Best New Talent On Air” “Best New Talent Off Air” “Most… ....
By Walter Sabo Consultant, Sabo Media A.K.A. Walter Sterling Radio Host, “Sterling On Sunday” Talk Media Network Dependency upon a PPM panel to deliver high time spent listening is a bad business model. Would you rather count on one person listening for one hour or four people listening for 15 minutes? Right. A good music format program director… ....
By Walter Sabo Consultant, Sabo Media A.K.A. Walter Sterling Radio Host, Sterling on Sunday Michael Harrison, founder and publisher of TALKERS, and the man who invented the term AOR – let’s not forget – strongly requested that I share this story about a remarkable event we experienced. Michael describes it as the “greatest promotion” he ever witnessed at a… ....
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