By Walter Sabo Consultant, Sabo Media Implementers A.K.A. Walter Sterling Radio Host, “Sterling On Sunday” Talk Media Network When reviewing our industry’s awards such as the Crystals or Marconis there are two categories missing. They are: “Best New” and “Best Innovation.” Imagine if winners were announced for these prizes: “Best New Talent On Air” “Best New Talent Off Air” “Most…
By Walter Sabo Consultant, Sabo Media A.K.A. Walter Sterling Radio Host, Sterling On Sunday Talk Media Network The creeping culture of sales-determines-all has brought the industry to this moment of despair. The selling culture has failed the medium. It is time to, once again, segregate the sales and programming departments. Take the budgets away from the program directors and inspire…
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