DraftKings Buys Tel Aviv-Based Global Jackpot and Gamification Company BlueRibbon
The amount of the deal was not disclosed.
Founded in 2017 by CEO Amir Askarov and CMO Dan Fischer, Blue Ribbon provides platform-agnostic, real-time gamification tools that power customizable jackpot promotions to be applied to any vertical, game or content.
Askarov and Fischer, who are veterans of the iGaming industry with decades of experience working within regulated markets, together with Idan Fridman as CTO, led BlueRibbon’s development of jackpot technology.
With the platform, users can:
add jackpots to any gaming content building unique incentives around themed games, newly added games, holiday-focused content and more, tailor jackpots to player behaviors with in-depth segmentation, expose players to new types of gaming content with cross-selling jackpots and offer Free Spins, Boosts, and Discounts,
DraftKings acquires Blue Ribbon, its second in a week - Boston Business Journal bizjournals.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bizjournals.com Daily Mail and Mail on Sunday newspapers.
DraftKings acquires Israeli gamification co BlueRibbon
The US sports betting company will integrate and expand BlueRibbon s Tel Aviv office.
US sports betting company DraftKings Inc. (Nasdaq: DKNG) today announced that it has acquired Israeli global jackpot and gamification company Blue Ribbon Software Ltd.. Tel Aviv-based Blue Ribbon provides platform-agnostic, real-time gamification tools that allow for fully customizable jackpot promotions. No financial details about the deal were disclosed.
BlueRibbon was founded in 2017 by CEO Amir Askarov and CMO Dan Fischer. DraftKings says that BlueRibbon’s development of jackpot technology can be applied to any vertical, game or content so that customers are able to enjoy a seamless experience as they play the jackpots, offering a new layer of excitement and anticipation during gameplay.