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DraftKings Buys Tel Aviv-Based Global Jackpot and Gamification Company BlueRibbon
The amount of the deal was not disclosed.
Founded in 2017 by CEO Amir Askarov and CMO Dan Fischer, Blue Ribbon provides platform-agnostic, real-time gamification tools that power customizable jackpot promotions to be applied to any vertical, game or content.
Askarov and Fischer, who are veterans of the iGaming industry with decades of experience working within regulated markets, together with Idan Fridman as CTO, led BlueRibbon’s development of jackpot technology.
With the platform, users can:
add jackpots to any gaming content building unique incentives around themed games, newly added games, holiday-focused content and more, tailor jackpots to player behaviors with in-depth segmentation, expose players to new types of gaming content with cross-selling jackpots and offer Free Spins, Boosts, and Discounts,
April 6, 2021, 7:45 am ·
US online gambling operator DraftKings on Monday announced that it has bought Tel Aviv-based jackpot and gamification company BlueRibbon Software.
DraftKings said the move will help it enhance customer experience. The operator will now integrate BlueRibbon’s unique jackpot functionality and other marketing tools as it grows its presence in the US iGaming market.
BlueRibbon was formed in 2017 by online gambling industry veterans Amir Askarov, who serves as the company’s CEO, and Dan Fischer, its CMO. The two executives, together with BlueRibbon CTO Idan Fridman, led the iGaming software maker’s development of jackpot technology that can easily be