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Temu's Most Loyal Shoppers Are Actually Boomers and Gen Xers

(Bloomberg) Temu is attracting hordes of Boomer and Generation X shoppers, belying the Chinese e-commerce app’s reputation as a destination for younger consumers.Most Read from BloombergChina Weighs Stock Market Rescue Package Backed by $278 BillionIndia Tops Hong Kong as World’s Fourth-Largest Stock MarketHong Kong Stocks at 36% Discount Show True Depth of China GloomFlorida Governor DeSantis Drops Out of 2024 Race, Endorses TrumpMorgan Stanley, JPMorgan Say Buy the Dip After Treasury RoutIn

Temu's Win Over Shein in the US Is Hurting Its Bottom Line

(Bloomberg) Temu’s transformation over the past year is the stuff of business dreams.Most Read from BloombergIsrael Latest: US Determines Israel Wasn’t Behind Hospital BlastNobody Wants Mutual Funds NowTrump Ally Mike Johnson Becomes Latest GOP House Speaker NomineeBig Tech Earnings Whipsaw QQQ in Late Trading: Markets WrapChina Ousts Defense Minister, Ending Mystery Over His StatusVirtually unknown when it launched in the US last September, it’s now well and truly trumped industry giant Shei

Temu's Win Over Shein in the US Is Hurting Its Bottom Line