Temu's Most Loyal Shoppers Are Actually Boomers and Gen Xers

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(Bloomberg) -- Temu is attracting hordes of Boomer and Generation X shoppers, belying the Chinese e-commerce app’s reputation as a destination for younger consumers.Most Read from BloombergChina Weighs Stock Market Rescue Package Backed by $278 BillionIndia Tops Hong Kong as World’s Fourth-Largest Stock MarketHong Kong Stocks at 36% Discount Show True Depth of China GloomFlorida Governor DeSantis Drops Out of 2024 Race, Endorses TrumpMorgan Stanley, JPMorgan Say Buy the Dip After Treasury RoutIn

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