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ROOST considers COVID, Main Street project for Lake Placid 2021 marketing plan | News, Sports, Jobs


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Most people walking Main Street Lake Placid were wearing face coverings when this photo was taken the evening of Tuesday, July 28, 2020. Still, there are some who do not despite state mandates amid the coronavirus pandemic and signs like this one created by the Regional Office of Sustainable Tourism.
(News photo Andy Flynn)
LAKE PLACID Staff at the Regional Office of Sustainable Tourism are planning their tourism marketing strategy for the Lake Placid/High Peaks Region around two major issues this year: the coronavirus pandemic and the Main Street reconstruction project.
During a virtual informational meeting on Feb. 1, ROOST CEO Jim McKenna, Chief Operating Officer Mary Jane Lawrence, Marketing Director Michelle Clement and Lake Placid Regional Marketing Director Bethany Valenze detailed the 2021 marketing plan for the Lake Placid/High Peaks Region. ROOST is the destination marketing and management organization for Hamilton and Essex ....

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A successful Holiday Village Stroll in 2020 | News, Sports, Jobs - Adirondack Daily Enterprise


To the editor:
Even with navigating the pandemic, the Lake Placid community was able to host a safe and successful Holiday Village “Mini” Stroll in December.
2020’s Holiday Village Stroll included a virtual run, a Main Street scavenger hunt, to-go craft kits, and two virtual storytimes. All of this would not have been possible without the support of community sponsors and volunteers.
On behalf of the Regional Office of Sustainable Tourism (ROOST) and the Lake Placid Business Association (LPBA), we would like to thank our sponsors Casella Waste Management, Adirondack Health, Price Chopper, and BlueShield of Northeastern New York. We would also like to thank the Lake Placid Volunteer Fire Department, the Lake Placid Police Department, Lake Placid Beautification, the Village of Lake Placid, Lake FM – 93.3 & 102.1, Workshop, Good Guy Productions, and the Lake Placid UPS Store. ....

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Stroll into town this weekend for the holidays | News, Sports, Jobs


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Santa waves to the crowd from a Lake Placid Volunteer Fire Department truck during a past Holiday Village Stroll parade down Main Street. This year, Santa will be on parade throughout the village Saturday evening, Dec. 12 due to coronavirus concerns.
(Photo provided ROOST)
LAKE PLACID Organizers of the annual Holiday Village Stroll are working hard to make sure residents and visitors don’t have a blue Christmas this year. They haven’t canceled the 11th annual event, but it will be scaled back.
The Holiday Village Stroll this weekend Dec. 11 to 13 will be altered to adhere to public health restrictions in place due to the coronavirus pandemic. It will be more of a “do-it-yourself” affair rather than a community celebration. ....

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