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Most people walking Main Street Lake Placid were wearing face coverings when this photo was taken the evening of Tuesday, July 28, 2020. Still, there are some who do not despite state mandates amid the coronavirus pandemic and signs like this one created by the Regional Office of Sustainable Tourism.
(News photo Andy Flynn)
LAKE PLACID Staff at the Regional Office of Sustainable Tourism are planning their tourism marketing strategy for the Lake Placid/High Peaks Region around two major issues this year: the coronavirus pandemic and the Main Street reconstruction project.
During a virtual informational meeting on Feb. 1, ROOST CEO Jim McKenna, Chief Operating Officer Mary Jane Lawrence, Marketing Director Michelle Clement and Lake Placid Regional Marketing Director Bethany Valenze detailed the 2021 marketing plan for the Lake Placid/High Peaks Region. ROOST is the destination marketing and management organization for Hamilton and Essex ....

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