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Details 17 December 2020 Amidst the pandemic-hit year, William Grant & Sons, which is the creator of premium spirit brands such as Glenfiddich, The Balvenie, Hendrick’s Gin and Monkey Shoulder, had an eventful year as it fought to pivot its operations and keep business afloat. The spirit company has quick to take action to counter changing consumer behaviour, and its Singapore counterpart tapped on the virtual space to continue marketing its brands to consumers who faced social restrictions and are spending more time indoors. William Grant & Sons also stepped up during the global crisis and gave back to the community by diverting its technology and skills to help produce hygiene products and protective gears. ....
Details 17 December 2020 Taking home the most coveted Event Marketer of the Year 2020 award for this year’s Marketing Events Awards is Manulife Singapore. The financial service provider bagged six gold awards for the categories Best Business Event: Internal, Best Creative Element for an Event, Best Event Ambience, Best Event by an In-house Team, Best Experiential Marketing, and Best Immersive Experience. It also won one silver award for Best Use of Live Streaming. On top of that, Manulife was also finalists for three other categories: Best Digital Integration, Best Innovative Transition - Physical to Virtual, and Best Virtual Event (B2B). The financial company has most certainly impressed the judges at Marketing Events Awards this year. Here’s a deeper dive into one of its award-winning campaign. ....