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MullenLowe MARC cleans up big in the Marketing Interactive 2022 PR Awards

MullenLowe MARC, the public relations unit of MullenLowe TREYNA, won one silver and two bronzes at the Marketing Interactive 2022 PR Awards.

Held last May 13 at the Shangri-La Hotel Singapore, Marketing Interactive’s PR Awards is the gold standard of awards for public relations across Southeast ....

Dama Ko Lahi , Government Public Services , A Movement To Celebrate Filipino Culture , Commission On Elections , Bronze For The Best Pr Campaign , Hotel Singapore , Pr Campaign In Fashion Apparel , Marketing Interactive , Shangri La Hotel Singapore , Southeast Asia , South Asia , Best Engagement , Targeted Community , Filipino Culture Collective , Feel My Heritage , Movement To Celebrate Filipino Culture , Public Services , Get Registered , Avon Limitless , Pride Month ,

#MarketingEventsAwards spills: SMU gains confidence in embracing the world of hybrid events

Details
11 January 2021
MARKETING-INTERACTIVE’s Marketing Events Awards really showed its dedication to its graduating student community when the global pandemic struck in 2020.
The pandemic which caused major disruptions to big scale events around the world, also impacted SMU which couldn’t hold its annual graduation ceremony in early July – which is a key highlight of every students’ educational journey. With the circuit breaker, everything had to pivot online and SMU found itself left with only 60 days of planning and execution, requiring extensive and tight coordination among 12 internal departments and external vendors, 60 staff members from three countries.
More here on how the team navigated through these unchartered waters. ....

Singapore Management University , Best Event , Targeted Community , Best Government , Events Awards , Circuit Breaker , Hybrid Events , Marketing Events , சிங்கப்பூர் மேலாண்மை பல்கலைக்கழகம் , சிறந்தது நிகழ்வு , இலக்கு சமூக , சிறந்தது அரசு , நிகழ்வுகள் விருதுகள் , சுற்று பிரேக்கர் , கலப்பு நிகழ்வுகள் , சந்தைப்படுத்தல் நிகழ்வுகள் ,

#MarketingEventsAwards spills: William Grant & Sons' secret to quick adaptability

Details
17 December 2020
Amidst the pandemic-hit year, William Grant & Sons, which is the creator of premium spirit brands such as Glenfiddich, The Balvenie, Hendrick’s Gin and Monkey Shoulder, had an eventful year as it fought to pivot its operations and keep business afloat. The spirit company has quick to take action to counter changing consumer behaviour, and its Singapore counterpart tapped on the virtual space to continue marketing its brands to consumers who faced social restrictions and are spending more time indoors. William Grant & Sons also stepped up during the global crisis and gave back to the community by diverting its technology and skills to help produce hygiene products and protective gears. ....

Arturo Lozano , Media Event , William Grant , Monkey Shoulder , Marketing Events Awards , Sons Singapore , Best Event , Targeted Community , Best Use , Hosting Platforms , Best Immersive Experience , Best Virtual Event , Best Innovative Transition , Best Event Ambience , Best Experiential , Son Charlene Low , Southeast Asia , Balvenie Stories , ஆர்ட்டுரோ லோசானோ , மீடியா நிகழ்வு , வில்லியம் மானியம் , குரங்கு தோள்பட்டை , சந்தைப்படுத்தல் நிகழ்வுகள் விருதுகள் , மகன்கள் சிங்கப்பூர் , சிறந்தது நிகழ்வு , இலக்கு சமூக ,

#MarketingEventsAwards 2020 highlight: William Grant & Sons keeps Singaporeans' spirits up with first virtual bar

In this year’s
MARKETING-INTERACTIVE’S Marketing Events Awards William Grant & Sons wowed the judges with its impressive strategy and execution. Along with AKA Asia, the team took home two golds for Best Event for a Targeted Community and Best Use of Hosting Platforms. It also raked in three silvers for Best Immersive Experience, best Press/Media event and Best Virtual Event (B2C) while claiming the bronze for Best Innovative Transition – Physical to virtual.
In Singapore, drinking is a largely social activity, with after-hours imbibing taking place at bars and restaurants. As an alcohol and spirits distributor, the success of William Grant & Sons business has always been highly dependent on its relationships with local dining establishments and watering holes, and a key tenet of its marketing strategies year on year has hinged on partnerships and promotions with these trade partners. ....

Brett Bayly , Best Event , Targeted Community , Best Use , Best Immersive Experience , Best Virtual Event , Best Innovative Transition , William Grant , Monkey Shoulder , Charmaine Thio , ப்ரெட் வளைகுடா , சிறந்தது நிகழ்வு , இலக்கு சமூக , சிறந்தது பயன்பாடு , சிறந்தது மூழ்கியது அனுபவம் , சிறந்தது மெய்நிகர் நிகழ்வு , சிறந்தது புதுமையானது மாற்றம் , வில்லியம் மானியம் , குரங்கு தோள்பட்டை ,

#MarketingEventsAwards 2020 highlight: SMU gifts students a memorable graduation amidst pandemic

Details
15 December 2020
The global pandemic struck in January 2020, causing major disruptions to big scale events around the world. Also impacted was Singapore Management University (SMU) which couldn’t hold its annual graduation ceremony in early July – which is a key highlight of every students’ educational journey.
SMU won the silver award for best content creation for a virtual event and two bronze awards for Best Event for a Targeted Community and Best Government Sector/Non-profit at
MARKETING-INTERACTIVE’s recent Marketing Events Awards.
Challenge
With the circuit breaker, everything had to pivot online and SMU found itself left with only 60 days of planning and execution, requiring extensive and tight coordination among 12 internal departments and external vendors, 60 staff members from three countries. ....

Singapore Management University , Best Event , Targeted Community , Best Government , Marketing Events , சிங்கப்பூர் மேலாண்மை பல்கலைக்கழகம் , சிறந்தது நிகழ்வு , இலக்கு சமூக , சிறந்தது அரசு , சந்தைப்படுத்தல் நிகழ்வுகள் ,