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DFNI Americas Awards Winners Lounge: Edrington s Best New Shop Opening

DFNI Americas Awards Winners’ Lounge: Edrington’s Best New Shop Opening Edrington’s entry for the new The Macallan boutique at JFK combines sensory experience with digital innovation Edrington Global Travel Retail blew away the competition to take home the Best New Shop Opening accolade at the 2021 DFNI Americas Awards. Summit of the Americas, revealing winners from across the regional travel retail industry. “We are really honoured to receive this award and to be acknowledged by our peers within the industry.” – In a hotly-contested category, Edrington’s “home-away-from-home” for The Macallan enchanted the panel of judges. From the design, which creates a visual connection with the brand’s Speyside distillery, to digital concepts which deliver a multisensory experience, the store takes the shopper experience to the next level. Its early results show the work which went into the store has paid off, as it helped the brand to drive sales as traffic fe

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