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The Macallan and Bentley announce collaboration to create immersive experiences & inspirational products
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The Macallan unveils new shop-in-shop in partnership with CDFG
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The Macallan unveils latest and last in travel retail exclusive Concept series
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Ever Rich and Edrington hold exclusive event for The Macallan Red Collection
Ever Rich and
The Macallan Red Collection with the retailer.
The 34 VIP guests at
The Madarin Oriental Hotel Taipei were treated to a dinner with whisky pairings, cocktails and a live interview with
The Macallan Master Whisky Maker Kristeen Campbell.
The event sought to deliver an immersive experience which brought the Red Collection to life.
The range, which includes
50YO and
60YO, is a celebration of the brand’s heritage and these expressions are the oldest ongoing age statements offered by the brand. On occasion they will be joined by
DFNI Americas Awards Winners’ Lounge: Edrington’s Best New Shop Opening
Edrington’s entry for the new The Macallan boutique at JFK combines sensory experience with digital innovation
Edrington Global Travel Retail blew away the competition to take home the
Best New Shop Opening accolade at the
2021 DFNI Americas Awards.
Summit of the Americas, revealing winners from across the regional travel retail industry.
“We are really honoured to receive this award and to be acknowledged by our peers within the industry.”
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In a hotly-contested category, Edrington’s “home-away-from-home” for
The Macallan enchanted the panel of judges. From the design, which creates a visual connection with the brand’s Speyside distillery, to digital concepts which deliver a multisensory experience, the store takes the shopper experience to the next level. Its early results show the work which went into the store has paid off, as it helped the brand to drive sales as traffic fe