The Macallan and DFA unveil special shop-in-shop at Tocumen Airport trbusiness.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from trbusiness.com Daily Mail and Mail on Sunday newspapers.
A new shop-in-shop at Panama Tocumen International Airport allows travellers to learn more about The Macallan’s history and craftsmanship, as well as discover channel-exclusive products and limited releases
DFNI Americas Awards Winners’ Lounge: Edrington’s Best New Shop Opening
Edrington’s entry for the new The Macallan boutique at JFK combines sensory experience with digital innovation
Edrington Global Travel Retail blew away the competition to take home the
Best New Shop Opening accolade at the
2021 DFNI Americas Awards.
Summit of the Americas, revealing winners from across the regional travel retail industry.
“We are really honoured to receive this award and to be acknowledged by our peers within the industry.”
–
In a hotly-contested category, Edrington’s “home-away-from-home” for
The Macallan enchanted the panel of judges. From the design, which creates a visual connection with the brand’s Speyside distillery, to digital concepts which deliver a multisensory experience, the store takes the shopper experience to the next level. Its early results show the work which went into the store has paid off, as it helped the brand to drive sales as traffic fe