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How a pheromone perfume could make you irresistible to the opposite sex - and the best ones to pick from under £40

The pheromone fragrance is said to interact with the often undetectable natural scent we each give off to create a smell that is unique to the wearer.

The Green Carpet Fashion Awards Return to LA

Fragrance Primers: What Are They & Do They Work?

Do fragrance primers actually make your perfume last longer? Experts weigh in on the art of extending your scent's longevity.

Perfume Dupes Aren't All They're Cracked Up To Be—Here's Why

This is why I m not a huge fan of perfume dupes as a beauty editor. Here, two niche fragrance experts share their opinions.

The 8 best fig perfumes that are sure to win compliments

Looking for a new fragrance? Even if you don t like fruity scents, one of these fig perfumes is sure to take your fancy—handpicked by a beauty editor.