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Reprise Digital Malaysia, the full-service integrated communications agency within the IPG Mediabrands network, has released a digitally-led campaign with Bayer Malaysia’s Redoxon to set the scene for a healthy Ramadan.
BAYER Malaysia has played an effective role in helping Malaysians from all walks of life to navigate and stay healthy throughout the Covid-19 health crisis.
Details 14 December 2020
Bayer Malaysia s Berocca brand is a vitamin and mineral supplement that helps to enhance mental focus and physical energy. However, the company wanted to grow the awareness of its brand especially among the Malay community. Hence, it decided to come up with a Ramadan social media campaign to boost sales during the month, especially in the time of social distancing. Done in collaboration with Fishermen Integrated and MediaCom Malaysia, the campaign titled
Mantapkan Semangat Ramadan (Strengthen Your Ramadan Spirit), clinched silver for Best Use of Mobile - Consumer Goods at
MARKETING-INTERACTIVE s recent MobEx Awards 2020.
Challenge
In Malaysia, Bayer found the need to strengthen the awareness of Berocca and drive brand penetration among the Malay community, as well as strength the equity link to the brand s core benefit of energy . Quoting research, Bayer said the phrase to sustain energy levels is among the top