Details 09 March 2021
Stealing the show at the MobEx Awards 2020 is digital agency ADA, which bagged a total of six gold awards, four silver awards, and six bronze awards across various categories. On top of that, the agency took home the prestigious title of Best of Show - Agency .
Operating across nine markets in South and Southeast Asia, ADA is a data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions. The agency aims to provide data-driven creative marketing strategies, as well as end-to-end digital marketing solutions to help its clients grow their businesses.
In an exclusive interview with
Details 15 December 2020
Chinese New Year is one festive season that the Chinese community in Singapore looks forward to. The celebrations usually involve visiting relatives and spending a good amount of time with the extended family. During the chats with family members, several topics would pop up, from career, marriage, and education, to possibly the topic of insurance. Insurance, however, can be a touchy topic that might lead to awkward conversations. Knowing this, Manulife Singapore came up with the campaign Feast of Huat to keep its target audience engaged. This resulted in the team winning silver for Best Use of Mobile - Insurance Services at
Details 14 December 2020
Bayer Malaysia s Berocca brand is a vitamin and mineral supplement that helps to enhance mental focus and physical energy. However, the company wanted to grow the awareness of its brand especially among the Malay community. Hence, it decided to come up with a Ramadan social media campaign to boost sales during the month, especially in the time of social distancing. Done in collaboration with Fishermen Integrated and MediaCom Malaysia, the campaign titled
Mantapkan Semangat Ramadan (Strengthen Your Ramadan Spirit), clinched silver for Best Use of Mobile - Consumer Goods at
MARKETING-INTERACTIVE s recent MobEx Awards 2020.
Challenge
In Malaysia, Bayer found the need to strengthen the awareness of Berocca and drive brand penetration among the Malay community, as well as strength the equity link to the brand s core benefit of energy . Quoting research, Bayer said the phrase to sustain energy levels is among the top
Details 14 December 2020
Bayer Malaysia s Redoxon is a water-soluble vitamin C that helps to keep the body s immune system strong and healthy. According to a Nielsen Retail Audit done in 2017, 2018, and 2019, vitamin consumption is low during the fasting month of Ramadan. During Ramadan, Muslims are required to fast everyday from dawn to sunset. Citing medical evidence, Bayer said fasting 14 hours a day for 30 days impacts the body s micronutrient supplementation needs. Hence, it saw an opportunity to increase vitamin consumption among Malay consumers. This led Bayer to create a campaign for Redoxon to boost immunity among consumers during the lockdown. Done in collaboration with MediaCom Malaysia, the campaign won bronze for Best Use of Mobile - Consumer Goods at