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Should You Abandon Customer Acquisition and Focus on Retention?

There's nothing like the rush of customer acquisition for marketers. But is it worth the time and effort? ....

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Catching up With Katrina Taylor on CX Decoded

In this episode of CX Decoded Katrina Taylor, a CX and UX design professional, shares her thoughts on connecting CX with employee experience. ....

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Why NRR Should Be a Priority for Every Marketer

Net revenue retention (NRR) is a key indicator of a company’s health and future potential, and investors (and the markets) obsess over it. ....

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