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New Balance wins massive trademark case against Chinese brand New Barlun
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10 February 2021
Yes, there s a Chinese sportswear brand called New Barlun. Yes, it would be easy to confuse their logo and product design with the American sportswear brand New Balance. And yes, a court in China felt the same way, awarding a landmark trademark victory to New Balance in the sum of about US$3.85 million (RMB 25 million)  in damages.
The Shanghai Huangpu District Court ruled that defendants New Barlun (China) Co and Shanghai Shiyi Trade Co violated New Balance s trademark rights, as their shoes marked with a similar N logo were both visually and conceptually similar to the American brand. Additionally, the defendants had been acting in bad faith by not following a previous interim injunction to cease production, all while benefitting from the similarity and New Balance s reputation abroad. ....

United States , Dan Mckinnon , Shanghai Lusha Fashion Co , Barlun China Co , Shanghai Huangpu District Court , Shanghai Shiyi Trade Co , Shanghai Pudong District Court , New Balance , New Barlun , Trademark Case , ஒன்றுபட்டது மாநிலங்களில் , டான் மகிநொந் , புதியது சமநிலை , முத்திரை வழக்கு ,