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Tip Top shows its 'Baked into Australia' with new campaign

February 3, 2021 10:06
Tip Top is reinforcing itself as ‘fabric brand’ in Australia, highlighting the home-grown wheat and freshly made bread that are a staple in family pantries.
The campaign seeks to create an ‘authentic connection’ with consumers through the appealing visuals of the golden wheat fields and enticing sandwiches.
The campaign launches new brand platform ‘Baked Into Australia’, which was devised by BMF.
“When BMF presented the ‘Baked Into Australia’ platform, we knew it captured a brand truth capable of strengthening Tip Top’s positioning in Aussie hearts and minds,” said marketing manager Tracey Fox.
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“This first execution shows an Australian wheat farm during harvest, its breathtaking scale reminiscent of the size of Tip Top, shown alongside the small family moments that matter most.” ....

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Tip Top launches new 'Baked Into Australia' brand platform and campaign via BMF

February 2 2021, 11:49 am | BY Ricki Green | 7 Comments
Top Top has launched its new ‘Baked Into Australia’ brand platform created by BMF, that demonstrates Tip Top is home-grown in every sense – from using Aussie wheat, committing to sustainability and building an authentic connection in the homes of toastie-loving families across Australia.

Tip Top has been part of the fabric of Australian life since 1958. Born, bred and baked for the most Aussie of food occasions, including lunch on the back of a ute during harvest.
The campaign visuals push all the sensory cues – the softness of Tip Top’s bread, the vast golden wheat fields that make every loaf possible for the authentic Aussie family to enjoy. A strong reminder that from the first grain to the last crumb, Tip Top is ‘Baked Into Australia’. ....

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