Live Breaking News & Updates on Bmftip Toptracey Fox

February 3, 2021 10:06
Tip Top is reinforcing itself as ‘fabric brand’ in Australia, highlighting the home-grown wheat and freshly made bread that are a staple in family pantries.
The campaign seeks to create an ‘authentic connection’ with consumers through the appealing visuals of the golden wheat fields and enticing sandwiches.
The campaign launches new brand platform ‘Baked Into Australia’, which was devised by BMF.
“When BMF presented the ‘Baked Into Australia’ platform, we knew it captured a brand truth capable of strengthening Tip Top’s positioning in Aussie hearts and minds,” said marketing manager Tracey Fox.
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“This first execution shows an Australian wheat farm during harvest, its breathtaking scale reminiscent of the size of Tip Top, shown alongside the small family moments that matter most.” ....

Basir Salleh , Christina Aventi , Tracey Fox , Stephen Mcardle , Sarah Hood , Evie Hilliar , David Roberts , Bmftip Toptracey Fox , Zoe Wilkinson , Rhiannon Jansma , Lachlan Milne , Richard Woods , Jane Tjokrowidjaja , Alex Derwin , Sarah Nichols , Stephen Carroll , Jenny Lee Archer , Agency Producer , Production Company , Creative Agency , Tip Top , Baked Into Australia , Creative Officer , Strategy Officer , Executive Officer , Account Management ,