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February 2 2021, 11:49 am | BY Ricki Green | 7 Comments Top Top has launched its new ‘Baked Into Australia’ brand platform created by BMF, that demonstrates Tip Top is home-grown in every sense – from using Aussie wheat, committing to sustainability and building an authentic connection in the homes of toastie-loving families across Australia.
Tip Top has been part of the fabric of Australian life since 1958. Born, bred and baked for the most Aussie of food occasions, including lunch on the back of a ute during harvest. The campaign visuals push all the sensory cues – the softness of Tip Top’s bread, the vast golden wheat fields that make every loaf possible for the authentic Aussie family to enjoy. A strong reminder that from the first grain to the last crumb, Tip Top is ‘Baked Into Australia’. ....