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Nex Unveils IoT and BLDC Ceiling Fans with its first digital campaign

Nex, the latest high-performance premium appliance brand launched by Bajaj Electricals Limited, is poised to redefine the standards of home comfort with its new and innovative line up of fans. In the context of an expected heat wave in the coming mon ....

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Buy Indian, Bye Western: Gen Z embraces the home truth

​​T​​he contribution of local brands to total sales of true wireless speakers has shot up to 78% in calendar 2023, compared to 48% in 2020, due to more purchases by youngsters, according to latest numbers from Counterpoint Research. For smartwatches, the researcher said the contribution of local brands to total sales is 95% in 2023, from 38% in 2020. ....

Saugata Gupta , Anuj Poddar , Debanjana Kapoor , Counterpoint Research , Gen Z , Bajaj Electricals ,

Buy Indian, Bye Western: Gen Z embraces the home truth, Retail News, ET Retail

Gen Z: The contribution of local brands to total sales of true wireless speakers has shot up to 78% in calendar 2023, compared to 48% in 2020, due to more purchases by youngsters, according to latest numbers from Counterpoint Research. For smartwatches, the researcher said the contribution of local brands to total sales is 95% in 2023, from 38% in 2020. ....

West Bengal , Pradeep Bakshi , Saugata Gupta , Anuj Poddar , Debanjana Kapoor , Tarun Pathak , Counterpoint Research , Gen Z , Counterpoint Research , Saugata Gupta , Debanjana Kapoor , Bajaj Electricals , Anuj Poddar , Consumer Electronics ,