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Buy Indian, Bye Western: Gen Z embraces the home truth

The contribution of local brands to total sales of true wireless speakers has shot up to 78% in calendar 2023, compared to 48% in 2020, due to more purchases by youngsters, according to latest numbers from Counterpoint Research. For smartwatches, the researcher said the contribution of local brands to total sales is 95% in 2023, from 38% in 2020. ....

Saugata Gupta , Anuj Poddar , Debanjana Kapoor , Counterpoint Research , Gen Z , Bajaj Electricals ,

Buy Indian, Bye Western: Gen Z Embraces the Home Truth

Chief executives of several domestic brands said younger consumers, led by Gen Z, are showing more interest in buying local products, pushing up the age groups contribution to their sales in the last three to four years. ....

Debanjana Kapoor , Anuj Poddar , Saugata Gupta , Counterpoint Research ,

Buy Indian, Bye Western: Gen Z embraces the home truth, Retail News, ET Retail

Gen Z: The contribution of local brands to total sales of true wireless speakers has shot up to 78% in calendar 2023, compared to 48% in 2020, due to more purchases by youngsters, according to latest numbers from Counterpoint Research. For smartwatches, the researcher said the contribution of local brands to total sales is 95% in 2023, from 38% in 2020. ....

West Bengal , Pradeep Bakshi , Saugata Gupta , Anuj Poddar , Debanjana Kapoor , Tarun Pathak , Counterpoint Research , Gen Z , Counterpoint Research , Saugata Gupta , Debanjana Kapoor , Bajaj Electricals , Anuj Poddar , Consumer Electronics ,