The big interview: Mahesh Madhavan, Bacardi - The Spirits Business thespiritsbusiness.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thespiritsbusiness.com Daily Mail and Mail on Sunday newspapers.
Bacardi India: Bacardi high on premiumisation of portfolio in India, ET Retail indiatimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiatimes.com Daily Mail and Mail on Sunday newspapers.
According to industry body Confederation of Indian Alcoholic Beverage Companies, alcobev drinks priced over ₹1,000 have grown four times faster than those under ₹500 in calendar 2023. CIABC director general Vinod Giri attributed the increasing trend of premiumisation to a combination of factors.